# David Isquick

> Product marketing leader across AI, developer platforms, and enterprise SaaS. Principal Product Marketer at Mintlify, former Head of Product Marketing for Creator and AI at Roblox, and founder of Edira LLC, maker of the iOS apps Muttgrams and Catgrams.

This site is a chat-style personal agent. All of its answers are written into the HTML of the home page, one section per topic. You can link to any topic with a hash, e.g. https://www.davidisquick.com/#muttgrams, or pre-fill a question with https://www.davidisquick.com/?ask=your+question.

Every page of content is also available as Markdown — start with https://www.davidisquick.com/index.md (the whole site in one file).

## About

- [About David](https://www.davidisquick.com/#about): Builds go-to-market strategy for AI, developer platforms, and enterprise SaaS: positioning, launches, pricing narratives, and the sales motion that carries them. 12+ years.
- [Career at a glance](https://www.davidisquick.com/#experience): Mintlify (Aug 2026–present), Roblox (Apr 2023–Jul 2026), Apollo GraphQL (Dec 2020–Dec 2022), Optimizely (May 2017–Nov 2020), Facebook (Nov 2012–Apr 2017), Samsung Austin Semiconductor.
- [Resume (PDF)](https://www.davidisquick.com/resume.pdf): Two pages, current as of the move to Mintlify.

## Experience

- [Mintlify](https://www.davidisquick.com/#mintlify): Principal Product Marketer. Built the GTM launch framework (tiering models, lifecycle milestones); positioning and keynote content for tier-1 campaigns including the 2026 State of Knowledge Report; positioning and GTM for the AI pricing rollout; enterprise sales enablement and analyst briefings.
- [Roblox](https://www.davidisquick.com/#roblox): Head of Product Marketing, Creator and AI. GTM for the generative AI suite including the AI Assistant, 3X year-over-year adoption growth; managed four PMMs; content strategy for the RDC23–RDC25 Creator Keynotes, record 98% satisfaction.
- [Apollo GraphQL](https://www.davidisquick.com/#apollo): Director of Product Marketing. Enterprise GTM motion, pitch deck, and outreach sequences that drove 4X revenue in two years; built the PMM function; ICP and ABM strategy; GraphQL Summit content, the largest pipeline driver.
- [Optimizely](https://www.davidisquick.com/#optimizely): Director, then Senior Manager, Product Marketing. First developer marketing hire; launched freemium Optimizely Rollouts and grew it 619% year over year; GTM for AWS and Microsoft integrations.
- [Facebook](https://www.davidisquick.com/#facebook): Product Marketing Manager, Developer Marketing. Grew Facebook Analytics past 800K users; brought Facebook Spaces, the first social VR app, to market.

## Work

- [Portfolio highlights](https://www.davidisquick.com/#portfolio)
- [Work samples](https://www.davidisquick.com/#samples): RDC keynotes, Mintlify and Apollo blog posts, Optimizely and Facebook product pages and whitepapers.
- [Keynotes and conferences](https://www.davidisquick.com/#talks): RDC23–RDC25 Creator Keynotes, GraphQL Summit, Opticon, Test and Learn, F8.
- [How I work](https://www.davidisquick.com/#method): Start with the buyer, make launches repeatable, respect developers, enable the people who carry the story.

## Apps (Edira LLC)

- [Muttgrams](https://www.davidisquick.com/#muttgrams): iOS app that sends you a daily photo from your dog and texts you back in their voice. Built and shipped solo via Edira LLC in July 2026. Free on iPhone and iPad with optional Muttgrams Pro. [App Store](https://apps.apple.com/us/app/muttgrams/id6759312419) · [muttgrams.com](https://muttgrams.com)
- [Catgrams](https://www.davidisquick.com/#catgrams): The same idea for cats: a daily photo from your cat and replies in their voice. Live on the App Store. [App Store](https://apps.apple.com/us/app/catgrams/id6797157394) · [catgrams.com](https://catgrams.com)

## Contact

- Email: david.isquick@gmail.com
- [LinkedIn](https://www.linkedin.com/in/davidisquick)
- [GitHub](https://github.com/isquick82)
- [Twitter](https://twitter.com/isquick)
- [Stack Overflow](https://stackoverflow.com/users/1480751/david-isquick)

## Markdown versions

- [Whole site in one file](https://www.davidisquick.com/index.md)
- [Resume](https://www.davidisquick.com/resume.md)
- One file per topic: [about](https://www.davidisquick.com/md/about.md), [experience](https://www.davidisquick.com/md/experience.md), [portfolio](https://www.davidisquick.com/md/portfolio.md), [mintlify](https://www.davidisquick.com/md/mintlify.md), [roblox](https://www.davidisquick.com/md/roblox.md), [apollo](https://www.davidisquick.com/md/apollo.md), [optimizely](https://www.davidisquick.com/md/optimizely.md), [facebook](https://www.davidisquick.com/md/facebook.md), [samples](https://www.davidisquick.com/md/samples.md), [talks](https://www.davidisquick.com/md/talks.md), [method](https://www.davidisquick.com/md/method.md), [muttgrams](https://www.davidisquick.com/md/muttgrams.md), [catgrams](https://www.davidisquick.com/md/catgrams.md), [contact](https://www.davidisquick.com/md/contact.md)
- [Stop Launching. Start Rolling Out.](https://www.davidisquick.com/md/samples/stop-launching-start-rolling-out.md) — Optimizely blog post
- [Getting Started with Product Experimentation](https://www.davidisquick.com/md/samples/getting-started-with-product-experimentation.md) — Optimizely whitepaper