Portfolio — David Isquick

Portfolio

Launches, narratives, and the teams behind them

Twelve-plus years of product marketing across AI, developer platforms, and enterprise SaaS. Each folder below is a program I owned end to end — positioning through to the sales motion.

• Mintlify — Launch framework and AI pricing narrative

  Principal Product Marketer · Aug 2026 – Present

  Built the GTM launch framework from scratch, introducing tiering models and lifecycle milestones so PM and PMM run launches the same way every time. Led positioning, keynote content, and multi-channel marketing for tier-1 campaigns including the 2026 State of Knowledge Report, and defined the positioning pillars and GTM strategy behind the new AI pricing rollout. Stood up enterprise sales enablement and analyst briefings, and kicked off Win/Loss research and buyer journey gap assessments.

  Launch tieringAI pricingAnalyst relationsEnablement

• Roblox — Generative AI suite and the creator ecosystem

  Head of Product Marketing, Creator and AI · Apr 2023 – Jul 2026

  Orchestrated GTM for Roblox’s generative AI suite, including the launch of the AI Assistant, and grew product adoption 3X year over year. Directly managed a team of four PMMs covering messaging, naming, and product insights across the end-to-end creator ecosystem: Creation Tools, Engine, and Analytics. Ran content strategy for the RDC Creator Keynote, which hit a record 98% satisfaction rate.

  Generative AI3X adoptionKeynote strategyTeam of 4

• Apollo GraphQL — Enterprise GTM and 4X revenue

  Director of Product Marketing · Dec 2020 – Dec 2022

  Developed the enterprise go-to-market motion and messaging alongside sales leadership, creating the pitch deck and outreach sequences that drove 4X revenue in two years. Built the PMM function with four direct reports across messaging, launches, competitive analysis, and enablement. Created the ideal customer profile and an account-based marketing strategy with marketing ops to prioritize the highest-propensity accounts, and led content for GraphQL Summit — the single largest pipeline driver of any marketing activity.

  Enterprise GTM4X revenueICP & ABMGraphQL Summit

• Optimizely — Rollouts freemium launch and developer GTM

  Director, then Senior Manager, Product Marketing · May 2017 – Nov 2020

  As the first developer-focused marketing hire, built the developer go-to-market strategy across blog, content, and events. Launched the freemium product Optimizely Rollouts in 2019 and grew it 619% year over year, then drove adoption up another 57% through content, nurture, and A/B testing. Later led a team of PMMs on integrated pipeline campaigns, owned content for the 2020 conferences attended by 4,000+ prospects, and built the GTM plan for strategic AWS and Microsoft integrations.

  Freemium launch619% growthDeveloper marketingPartner GTM

• Facebook — Analytics to 800K users, and a VR first

  Product Marketing Manager, Developer Marketing · Nov 2012 – Apr 2017

  Brought Facebook Analytics to market and grew it past 800K users through webinars, email, social, blogs, events, whitepapers, press and analyst briefings, the product website, and ads. Also brought Facebook Spaces to market, Facebook’s first social VR app. Earlier, as a Client Solutions Manager, led ad strategy for top travel clients and grew the leading travel client’s spend by over $7M year over year.

  800K usersSocial VR launchDeveloper marketing

Also launched

Optimizely Performance Edge · Messenger Platform · Facebook Spaces · Optimizely Rollouts · Facebook Analytics

Conferences

GraphQL Summit (Apollo GraphQL) · RDC Creator Keynote (Roblox) · Opticon and Test and Learn (Optimizely) · F8 (Facebook)

Open the Work Samples folder for pages, collateral, and writing, or read the resume.

Work Samples

Pages, launch collateral, and writing I produced or directed.

• Rise of the Knowledge Engineer

  Mintlify · Blog post · Sep 16, 2026

  Explores the emerging discipline of knowledge engineering and how teams maintain structured, accurate context for AI agents and LLMs.

• Announcing Instant Rollbacks

  Mintlify · Feature announcement · Aug 31, 2026

  Launch announcement for Instant Rollbacks, which lets Mintlify Enterprise customers restore a known good deployment in seconds.

• Moving from Schema Stitching to Federation: How Expedia improved performance

  Apollo GraphQL · Blog post · Jul 27, 2021

  Breaks down Expedia Group’s architectural transition from custom schema stitching to Apollo Federation to scale their graph across distributed teams.

• Optimizely Rollouts product page

  Optimizely · Product page

• Optimizely home page

  Optimizely · Homepage messaging

• Getting Started with Product Experimentation

  Optimizely · Whitepaper

• Stop Launching, Start Rolling Out

  Blog post

• Facebook Analytics home page

  Facebook · Product page

• Getting Started with Product Experimentation

  Optimizely · Guide

How I Work

The pattern underneath the launches above.

Start with the buyer, not the feature

Ideal customer profile first, then messaging. At Apollo that meant an ICP and ABM strategy built with marketing ops before a single sequence went out.

Make launches repeatable

Tiering models and lifecycle milestones turn launches from heroics into a process PM and PMM can run together, which is what the Mintlify framework is for.

Developers notice when you respect them

Freemium products, honest docs, and real technical content beat campaign volume. Rollouts grew 619% year over year on that premise.

Enable the people who carry the story

Pitch decks, sequences, and analyst briefings are where positioning either survives contact with the market or quietly dies.

Resume

Preview not loading? Open the PDF directly.

Find Me Online

Happy to talk positioning, developer marketing, or how to make an AI launch land.

• david.isquick@gmail.com

  Email

• linkedin.com/in/davidisquick

  LinkedIn

• github.com/isquick82

  GitHub

• twitter.com/isquick

  Twitter

• Stack Overflow

  Stack Overflow