---
title: David Isquick — Resume
description: Product Marketing Leader — AI, Developer Platforms & Enterprise SaaS
url: https://www.davidisquick.com/resume.pdf
---

# David Isquick

**Product Marketing Leader — AI, Developer Platforms & Enterprise SaaS**

[david.isquick@gmail.com](mailto:david.isquick@gmail.com) · [linkedin.com/in/davidisquick](https://www.linkedin.com/in/davidisquick) · [davidisquick.com](https://www.davidisquick.com/)

Strategic product marketing leader with 12+ years of experience across AI, developer platforms, and enterprise SaaS. Proven track record of scaling teams at Roblox and Apollo GraphQL, driving 4X revenue growth, and launching industry-defining AI tools.

## Experience

### Mintlify — San Francisco, CA
**Principal Product Marketer** · Aug 2026 – Present

- Built Mintlify's GTM launch framework, introducing tiering models and lifecycle milestones to streamline cross-functional PM/PMM execution.
- Spearheaded positioning, keynote content, and multi-channel marketing for tier-1 campaigns, including the 2026 State of Knowledge Report.
- Defined positioning pillars for core platform offerings and led messaging and GTM strategy for the new AI pricing rollout.
- Established enterprise sales enablement and analyst briefing motions (e.g., RedMonk), initiating Win/Loss research and buyer journey gap assessments.

### Roblox — San Mateo, CA
**Head of Product Marketing, Creator and AI** · Apr 2023 – Jul 2026

- Directly managed a high-performing team of 4 PMMs, overseeing global messaging, naming, and product insights for the end-to-end creator ecosystem (Creation Tools, Engine, and Analytics).
- Orchestrated GTM strategy for Roblox's generative AI suite, including the launch of the AI Assistant, and grew product adoption 3X year over year.
- Spearheaded the RDC Creator Keynote content strategy, achieving a record 98% satisfaction rate.

### Apollo GraphQL — Remote
**Director of Product Marketing** · Dec 2020 – Dec 2022

- Built the PMM team with four direct reports, owning messaging, product launches, go-to-market strategy, competitive analysis, and sales enablement.
- Developed the enterprise go-to-market motion and messaging with sales leadership, creating the sales pitch deck and outreach sequences that drove 4X revenue in two years.
- Created the ideal customer profile and built an account-based marketing strategy with marketing operations to prioritize accounts with the highest propensity to convert to pipeline.
- Led content for GraphQL Summit, the number one driver of pipeline generation of any marketing activity.

### Optimizely — San Francisco, CA
**Director of Product Marketing** · Feb 2020 – Nov 2020

- Led a team of PMMs driving pipeline through integrated campaigns: webinars, e-books, demos, and case studies.
- Owned content strategy for Optimizely's 2020 conferences, attended by 4,000+ prospects and exceeding pipeline goals.
- Built the go-to-market plan for strategic AWS and Microsoft integrations in conjunction with partnerships.

**Senior Manager, Product Marketing** · May 2017 – Feb 2020

- First developer-focused marketing hire: built the developer go-to-market strategy spanning blog, content, and events.
- Launched the freemium product, Optimizely Rollouts, in 2019 and grew it 619% year over year.
- Drove freemium product adoption up 57% through a mix of content, nurture development, and A/B testing.
- Led rebranding and website redesign initiatives, including the homepage and plans pages.

### Facebook — Menlo Park, CA
**Product Marketing Manager, Developer Marketing** · Oct 2014 – Apr 2017

- Brought to market and grew Facebook Analytics to over 800K users through webinars, email marketing, social, blogs, events, whitepapers, press and analyst briefings, website creation, and ads.
- Brought to market Facebook Spaces, Facebook's first social VR app.

**Client Solutions Manager** · Nov 2012 – Oct 2014

- Led ad strategy for top travel clients and grew the leading travel client's ad spend by over $7M year over year.

### Samsung Austin Semiconductor — Austin, TX
**Measurement Engineer II** · Jan 2006 – May 2010

- Devised an automated system that saved $200,000 per year and earned a quarterly recognition award.

## Education

### The University of Texas at Austin — McCombs School of Business, Austin, TX
**Master of Business Administration** · May 2012
GPA 3.8 · TA for Pricing and Channels · VP, Entrepreneur Society

### University of Michigan — College of Engineering, Ann Arbor, MI
**Bachelor of Science, Mechanical Engineering** · Dec 2005
GPA 3.5 · Dean's List, two semesters

## Skills

- **Leadership:** GTM Strategy · Team Management · Sales Enablement · Category Creation
- **Marketing:** Product Messaging · Content Strategy · Demand Gen · A/B Testing · Lifecycle Marketing
- **Technical:** AI/ML Product Growth · SQL · Analytics · Web Development

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[PDF version](https://www.davidisquick.com/resume.pdf) · [Chat with David's agent](https://www.davidisquick.com/)