I build go-to-market strategy for AI, developer platforms, and enterprise SaaS —
positioning, launches, pricing narratives, and the sales motion that carries them.
Right now I’m Principal Product Marketer at Mintlify.
Before that I led product marketing for Creator and AI at Roblox, built the PMM team at
Apollo GraphQL, and ran developer and product marketing
at Optimizely and Facebook.
I’m also the founder of Edira LLC, where I built and shipped
Muttgrams — an iOS app that
sends you a daily photo from your dog and texts you back in their voice. Open the Muttgrams icon on
the desktop for the rest of it.
Twelve-plus years in, the through line is the same: make technical products legible to the people
who buy them, and give the team a repeatable way to ship that story.
Start here
Resume — two pages, current as of my move to Mintlify.
Portfolio — the launches and programs behind the bullet points.
Muttgrams
— free on the App Store, and the thing I’m proudest of shipping alone.
Muttgrams
Founder · Edira LLC
Muttgrams is an iOS app that turns your dog into a text thread. Every day a photo
“from” your pup lands in chat, and whatever you send gets a reply in their voice.
Add photos of your dog. Your daily Muttgram and the chat replies draw from the pictures you pick.
Pick their personality — goofy, chill, sassy, or a mix — so the messages sound like
your dog instead of a generic bot.
Take care of them. Chatting earns treats, toys, and bones you can pass along to your pup.
Why I built it
Twelve years of marketing other people’s products left me wanting one of my own end to end,
so I started Edira LLC and shipped Muttgrams to the App Store in July 2026: the product idea, the app,
the AI chat, the subscription, and the marketing site. It’s a Tamagotchi crossed with a chatbot,
and it is the shortest feedback loop I have ever had between a positioning decision and a real user.
Free on iPhone and iPad, with an optional Muttgrams Pro subscription.
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Two pages: experience at Mintlify, Roblox, Apollo GraphQL, Optimizely, Facebook, and Samsung Austin
Semiconductor, plus education and skills.
Find Me Online
Happy to talk positioning, developer marketing, or how to make an AI launch land.